In the design and operation of outdoor advertising, we urgently need to solve the problem of reflection to improve the audience experience and ensure that advertising content can be presented clearly and vividly, thereby achieving better communication effects.   In this article, we will delve into how to effectively reduce the reflection problem of outdoor advertising screens and provide effective solutions for the advertising industry.     Causes of reflective problems:   Reflective problems are mainly caused by direct sunlight and the characteristics of the screen itself.   This may cause dazzling reflections on the screen surface, reduce the clarity of advertising content, and affect the audience's visual enjoyment, advertising visibility and communication effects.     Technical Solution: Transparent Coating Glass   A. Transparent Coating Glass Solution:   The reflectance of ordinary transparent glass is 8%, and glass with a transparent coating can reduce the reflectance of visible light.   CNLC single-layer transparent coated glass can reduce the reflectance to 5%.   Characteristics of Transparent Coating Glass: 1. Reduce disturbing and annoying reflections and glare. 2. Enhance clarity and visibility. 3. Improve visible light transmittance.   B. Laminated Transparent Glass Solution:   Apply a heat-dissipating layer to the outer surface of laminated tempered glass. CNLC tempered coated glass reduces the total reflectance from 8% to 1.7%.