The trend of electronic digital signage

Electronic digital signs is a kind of digital out-of-home (DOOH) marketing which has had huge developments in recent years. It is now more affordable and a lot of small companies are starting to accept the plunge.

 

Electronic digital signs will be the way of the future to promote for various various companies. Companies can easily and quickly update it at a tiny part of the fee for traditional signs. This gives companies of all sizes to enter marketing marketing on account of decrease barriers to access leading to value.

 

In nowadays, proceeding digital is of crucial significance and importance to every single market. All companies should be aware of the influence DOOH has about the marketing market.

 

 

What Is Digital Signage

Digital signage is a method of advertising that allows an administrator to manage and distribute their signage content remotely. It is a form of digital out-of-home advertising (DOOH) and has been around for decades. Starting in the 1990s, but has recently become much more affordable and effective.

What this means is that employees can spend less time doing the administrative role of deploying advertising media across a number of digital displays and updating signage and can focus more on creating digital signage content or completing other tasks. 

Most forms of DOOH remove the need for technicians to go on-site and manually update content, reducing advertising costs.

Why Is Digital Signage Important

Digital signage is essential in this technological age, it’s a time-saver, money saver, and effective method of capturing new customers and driving an increase in sales. It has been proven to help increase sales more so than other online advertising methods. 

A study conducted in Sweden in 2012 found that drivers spend significantly longer looking at the digital billboards they pass than traditional billboards.

Not only is viewership higher, viewers often remember those companies/products/services more. Recently it was found that 55% of people could recall the specific message displayed.