In the realm of outdoor digital signage technology, LCD screens are widely used due to their high brightness, low power consumption, and vibrant colors. However, as these technologies become more prevalent, the impact of outdoor environments on LCD screens has become increasingly significant. The issue of screen blackouts, particularly during prolonged exposure to direct sunlight in summer, has emerged as a pressing challenge. This blog will explore the causes of this phenomenon and provide expert recommendations for prevention.   The Impact of Sunlight on LCD Screens Sunlight consists of visible light, infrared rays, and ultraviolet (UV) rays, with UV rays having the highest energy. Prolonged exposure to strong UV radiation can severely affect LCD screens. The high-energy UV photons can cause the following damage to liquid crystal molecules: Chemical Bond Breakage in Liquid Crystal Molecules: The high energy of UV photons can break the chemical bonds in the long chains of liquid crystal molecules, causing molecular fragmentation. This disruption in molecular alignment impairs the screen's ability to respond to electrical signals, affecting display performance. Decrease in Electrical Resistance and Increase in Power Consumption: Short-term exposure to strong UV rays can lead to a decrease in the electrical resistance of the LCD components and an increase in power consumption. This change means that liquid crystal molecules require more energy to maintain normal display operation, exacerbating their operational strain. Reduction in Threshold Voltage: Prolonged UV exposure can lower the threshold voltage of liquid crystal molecules. A reduced threshold voltage means that the molecules become less sensitive to driving voltages, making it difficult to maintain stable molecular alignment and impacting the display quality. Screen Yellowing, Brightness Reduction, and Black Spot Formation: When UV damage causes liquid crystal molecules to cease functioning, the screen can exhibit yellowing, reduced brightness, and, in severe cases, permanent black spots. These black spots not only impair the display of advertisements but also degrade the overall visual quality of the screen. Temporary Recovery and Permanent Damage: Liquid crystal molecules might temporarily recover their functionality when temperatures drop. However, repeated cycles of high temperatures and UV exposure can lead to permanent damage, rendering the LCD screen inoperable and resulting in permanent black spots. How to Prevent LCD Screen Blackouts To address the issues mentioned above, industry experts and engineers have proposed several solutions to mitigate or prevent the impact of sun exposure on LCD screens: Use of UV-Blocking Coatings or Filters: Applying UV-blocking coatings or filters to the surface of the LCD screen can effectively block a portion of UV rays from reaching the liquid crystal layer. This reduces direct UV damage to the liquid crystal molecules and extends the screen's lifespan. Application of AR Glass: Utilizing Anti-Reflective (AR) glass can effectively block UV rays and reduce light reflection. AR glass achieves UV protection through specific UV-absorbing materials or coatings, significantly reducing UV damage to the LCD screen. Additionally, AR glass enhances display performance by minimizing reflections and glare, improving screen visibility. Optimized Heat Dissipation System: Designing an efficient heat dissipation system is crucial for preventing LCD screens from overheating. Employing advanced cooling solutions such as additional ventilation channels, high-performance fans, or liquid cooling systems can effectively lower the operating temperature of the LCD screen and prevent heat-related damage. Selection of High-Temperature Resistant LCD Materials: Using LCD materials specifically designed for outdoor environments can improve the screen's resistance to high temperatures and UV exposure. These materials are specially treated to maintain stable physical properties under high temperatures, reducing the risk of molecular chain breakage and alignment failure. Regular Maintenance and Cleaning: Regular cleaning and maintenance of the digital signage’s cooling system and screen surface are essential for ensuring proper operation. During maintenance, check for scratches or damage to coatings and promptly repair or replace damaged components to prevent direct UV exposure to the liquid crystal layer. Conclusion The widespread use of LCD technology in outdoor digital signage makes addressing screen blackout issues crucial. By implementing UV-blocking technologies, optimizing cooling systems, and selecting high-temperature-resistant materials, it is possible to extend the lifespan of LCD screens and enhance their reliability in harsh environments. As technology continues to advance, we can anticipate more sophisticated protective measures being applied to LCD screens, providing even greater durability and performance for outdoor digital signage.

In today's Outdoor Digital Signage market, the durability and safety of Digital Signage Displays are crucial factors. To meet various harsh environmental conditions and potential vandalism, CNLC has introduced an Outdoor Digital Signage equipped with double-laminated glass. This unique design and powerful performance provide comprehensive protection for outdoor advertising. What is Double-Laminated Glass? Double-laminated glass is a composite glass made by bonding two layers of glass with an interlayer (PVB or SGP). This design not only enhances the strength of the glass but also provides excellent safety performance when subjected to impact.   IK10 Impact Resistance: Unbreakable Protection The double-laminated glass used in CNLC's Outdoor Digital Signage has an IK10 impact resistance rating. This means it can withstand an impact of 20 joules, equivalent to a 5 kg object falling freely from a height of 40 cm. This high level of impact resistance ensures that the Digital Signage Display remains intact even when faced with intentional damage or accidental impacts.   Shatter Retention: Safer Maintenance Even in extreme cases where the glass is broken, the design of the double-laminated glass ensures that the fragments do not scatter everywhere. The interlayer keeps the broken glass pieces bonded together, preventing them from spreading out and posing a safety hazard. This design not only provides a safer working environment for maintenance personnel but also reduces the hassle of cleaning up the fragments. Inner Layer Protection: Double Security The glass of the Outdoor Digital Signage adopts a double-layer design. Even if the outer layer is broken, the inner layer still provides protection. The presence of the inner glass prevents fragments from entering the advertising machine's casing or falling onto the screen surface, thereby protecting the internal electronic components and display screen, ensuring continuous advertisement display. Why Choose Our Outdoor Digital Signage? Strong Impact Resistance: IK10 impact rating provides excellent protection for the Outdoor Digital Kiosk. Safe Shatter Retention: The glass remains in one piece when broken, preventing the scattering of fragments. Double Protection Design: The inner layer of glass provides extra protection, ensuring continuous advertisement display. Simplified Maintenance: Safe design reduces risks and costs associated with maintenance. Conclusion In the Outdoor Digital Signage market, choosing a durable and safe Outdoor Digital Kiosk is crucial. CNLC's Outdoor Digital Kiosk, with its double-laminated glass design, provides not only a reliable platform for displaying advertisements but also dual protection for the equipment's safety and maintenance. Whether facing environmental challenges or threats of vandalism, our Outdoor Digital Signage can easily handle it, supporting your advertising campaign effectively.   This blog post provides a detailed introduction to the advantages of the double-laminated glass in CNLCdisplay's Outdoor Digital Signage. We hope it helps you better understand the powerful features of this product. If you have any questions or need further information, please feel free to contact us.

  As the Paris 2024 Olympics approach, the focus is increasingly on innovative technologies. Among these, digital signage stands out as a powerful tool for information dissemination and advertising. This article will explore successful cases and data from previous Olympics and examine the potential applications of digital signage screen at the Paris Olympics.       The Importance of Digital Signage in Major Events Digital signage plays a crucial role in large-scale sporting events, offering real-time information updates, audience guidance, and advertising displays. For instance, over 2,000 digital signs were deployed in venues and public areas during the London 2012 Olympics. These signs not only enhanced the spectator experience but also significantly boosted ad visibility and engagement, with some ads seeing a more than 20% increase in click-through rates.   Unmatched Exposure at the Paris 2024 Olympics and Paralympics The Paris 2024 Olympics is expected to draw a massive audience, as evidenced by past events like the Tokyo 2020 Olympics, which had a cumulative global audience of 3.6 billion. The Paris Olympics will be held from July 26 to August 11, 2024, followed by the Paralympics from August 28 to September 8, 2024. Events will take place in Paris and other major French cities, including Lyon, Saint-Étienne, Nice, Bordeaux, Nantes, and Marseille. These locations will attract millions of visitors, providing prime opportunities for impactful advertising campaigns.   Connecting with Audiences During the Paris 2024 Olympics: DOOH Strategies Engaging Travelers With Olympic events spread across major French cities, many fans will travel to attend live games. These journeys create ideal moments for brands to engage with consumers. Airports, train stations, and petrol stations serve as strategic locations for DOOH campaigns, capturing the attention of travelers on their way to the events.   Social Gatherings and Viewing Experiences Large sporting events like the Olympics often bring friends and families together to watch the action unfold. These social gatherings typically lead to increased trips to supermarkets and malls to stock up on food and drinks. Brands can capitalize on this by placing event-specific promotions and products in these locations, making them key spots for impactful DOOH advertising.   Office Conversations Post-event discussions are common in offices, where colleagues gather to talk about game highlights. This environment is perfect for DOOH campaigns in common areas of corporate buildings, ensuring that your brand remains visible and relevant during these conversations.   Capitalizing on Fast Food and Delivery Trends The demand for fast food and food delivery spikes during major sporting events. Fast food chains often run special promotions tied to the matches, and delivery services see increased orders. Brands can leverage this trend by placing DOOH campaigns in restaurants and food pick-up points, aligning with the surge in consumer activity.     Enhancing Interactivity and Sustainability   Interactive Digital Signage Interactive digital signage encourages customer interaction and can provide a more immersive experience. Touchscreens, QR codes, and mobile integration are just a few ways to make displays interactive. These elements attract attention and encourage customers to spend more time engaging with the content, leading to higher retention rates and increased sales opportunities.   Sustainability and Environmental Friendliness The Paris Olympics will emphasize environmental sustainability, with digital signage innovations focusing on energy efficiency. The use of energy-saving screens and solar power not only aligns with sustainable development goals but also significantly reduces energy consumption. According to Statista, the global digital signage market is projected to reach a value of $31.4 billion in 2023, with an annual growth rate exceeding 7%.     Data-Driven Advertising Content Digital signage leverages data analysis and audience targeting to deliver more precise advertising content and strategies. During the Rio 2016 Olympics, the use of digital signage resulted in significant advertising success, with some brands seeing a 15% to 30% increase in exposure. This data-driven advertising model will further enhance its advantages at the Paris Olympics. Future Trends and Technological Innovations Looking ahead, digital signage will continue to innovate with AR/VR technology and integration with wearable devices. For example, future spectators might interact with digital signage through wearable devices to receive personalized event information and advertising content. These technological advancements will set new trends in advertising, further enhancing the spectator experience. Conclusion The Paris 2024 Olympics and Paralympics offer brands unprecedented opportunities to revolutionize their advertising strategies through DOOH technology. By strategically placing digital signage, enhancing interactive content, and personalizing messages, brands can maximize their impact and engage a global audience. The advancements in digital signage not only elevate the overall spectator experience but also set new standards for the advertising industry. Let's look forward to the innovative advertising trends that digital signage will bring to the Paris 2024 Olympics.

  Currently, outdoor advertising signs have become an integral part of the city. These advertising signs make cities more lively and vibrant by attracting people's eyes. Among them, LCD advertising signs are one of the most popular types of outdoor advertising.   LCD advertising signs have many advantages. First of all, the display effect of this kind of advertising signs is very good. It uses an LCD screen to display advertising information, and this screen can produce a very clear and bright picture that is also clearly visible in the sunlight. This means that the LCD signage can show excellent visual effects during the day and night, even under adverse weather conditions.   Secondly, LCD signage allows advertisers to change the content of their ads at any time. For traditional signs, if an advertiser wants to change the content of the advertisement, he needs a special worker to replace the sign. However, LCD signage can change the content of the advertisement at any time by electronic means without changing the sign.   In addition, LCD advertising signs also have good durability. These advertising signs are usually made of high quality materials and are waterproof, windproof, and UV-proof. This allows them to work for long periods of time in outdoor environments and not be damaged.   All in all, LCD advertising signage is a very practical type of outdoor advertising. It allows advertisers to get better publicity effect through its comfortable visual effect, flexibility to change the advertisement content at any time and excellent durability, and also creates a more vivid and lively atmosphere for the city. 1. Good display effect: Outdoor LCD digital advertising signage has very good display effect, bright colors, not easily affected by sunlight and rain, and can maintain a clear picture display in various environments.   2. High reliability: Outdoor LCD digital signage has high reliability and can adapt to the harsh environmental requirements such as wide temperature range, high humidity and atmospheric pressure changes to ensure long and stable operation.   3. Cost saving: Outdoor LCD digital signage does not require complex installation, maintenance and operation costs, and can be controlled remotely to improve operational efficiency and reduce operating costs.   4. Customizable: Outdoor LCD digital signage can be customized according to customer needs, including size, resolution, brightness, installation methods, etc., to adapt to different scenarios and needs.   5. Safe and reliable: Outdoor LCD digital advertising signage is designed with waterproof, dustproof and lightning-proof, which can ensure the safety and reliability of the equipment and avoid damage caused by natural disasters or other external factors.  

Freestanding digital signage represents the convergence of technology and communication, offering a unique way to convey information, messages, and promotions. These digital displays are typically standalone units equipped with high-resolution screens, capable of showcasing a variety of content ranging from videos and images to real-time updates and interactive applications. As a dynamic form of communication, freestanding digital signage can captivate attention, engage audiences, and drive interaction. Advantages and Benefits of Freestanding Digital Signage: Engagement and Attention: Freestanding digital signage captures attention with vivid visual effects and dynamic content, making it more appealing than traditional static signs. Dynamic graphics and interactive elements encourage engagement, contributing to better information retention. Flexibility and Updates: Unlike printed signs, digital displays can be updated in real time. This agility allows businesses to convey time-sensitive information, adapt to changing environments, and rapidly showcase new products or promotions. Customization: Freestanding digital signage can be customized for specific audiences, locations, and events. This customization enhances relevance and ensures that the information resonates with the audience. Interactivity: Many freestanding digital displays offer touchscreen functionality, enabling users to interact with the content. This engagement promotes a more immersive experience, suitable for wayfinding, information retrieval, and entertainment. Cost-Effectiveness: While the initial investment in hardware and software may be higher compared to traditional signs, digital signage saves costs in the long run by eliminating the need for printing and distributing static materials. Environmental Impact: Digitization reduces paper waste and promotes sustainability, aligning with the ecological values of many organizations.   Applications of Freestanding Digital Signage: Retail: Retailers use freestanding digital signage to showcase products, promotions, and advertisements. Interactive displays allow customers to browse product details, compare options, and even place orders. Hospitality: In hotels, resorts, and restaurants, freestanding digital signage guides guests to various amenities, displays event schedules, and provides localized information. Healthcare: Digital displays in healthcare facilities assist patients and visitors with wayfinding, queue management, and educational content. Corporate Settings: Businesses utilize digital signage in reception areas, lobbies, and meeting rooms to convey corporate information, welcome visitors, and share real-time data. Education: Educational institutions use freestanding digital signage for announcements, campus navigation, event promotions, and interactive educational content. Entertainment: Entertainment venues like cinemas and theaters employ digital signage to display show schedules, trailers, and create interactive pre-show experiences.   Future Trends and Possibilities of Freestanding Digital Signage: The future of freestanding digital signage looks promising, with several exciting trends on the horizon: Augmented Reality (AR) Integration: AR overlays can enhance user interaction by adding information layers and interactivity to the physical environment. Artificial Intelligence (AI) Personalization: AI-driven analytics can customize content based on audience demographics, preferences, and behavior, creating more personalized experiences. Integration with Mobile Devices: Seamless integration with smartphones and wearable devices can bridge the gap between the physical and digital worlds, allowing users to interact with displays using their devices. Gesture Control: Gesture recognition technology enables users to interact with displays without physical contact, enhancing hygiene and interactivity.   Freestanding digital signage transcends the limitations of traditional static signs, ushering in an era of dynamic communication, engagement, and interaction. From retail spaces to educational institutions, these digital displays are reshaping the way information is conveyed and received. The benefits of increased engagement, customization, and flexibility make freestanding digital signage an indispensable tool for modern communication. With ongoing technological advancements, the potential for innovative applications and richer user experiences in this field is limitless.